The real world images are used to highlight the ‘reality and risk’ and the consequences of what can happen as a result of a security breach when data has been obtained, stumbled upon, stolen etc.
The campaign message is translated across all of the security themes. Each poster depicts a different scene and a different risk. To illustrate each scenario we manipulated a number of photo images and placed these into a cartoon environment. The final composition of illustration and imagery make up a scenario which is aligned with each security topic.
Our inspiration for this style is a reverse format of Roger Rabbit: instead of a cartoon character in the real world, we are working with real characters in a cartoon world.
The Information Security booklet and poster campaign was produced within 4 weeks. The client was very pleased both with the overall creative concept and the final design pieces that we have submitted.